The Markets Department comprised of Sales & Marketing teams.
The Sales teams responsible for realising the mission and vision by spreading the products and services of the company to the customers that can best benefit from our offering. By doing so and becoming trusted advisors to our customers we can forward the customers´ targets and realise our company goals. We work with a Key Account strategy and practice team selling where the cooperation between different parts of the organisation is crucial for our success. Working with a QRB approval model we ensure what we sell is realistic and can fulfil the customers´ demands by making sure all teams are informed and approve. In the close cooperation with marketing we strive to maintain and increase BC Platforms´ brand value and recognition by also reflecting our teams´ behaviour through the company values and professionalism.
The Marketing team's goal is to evangelize personalized medicine adoption and democratization of data access within the healthcare and life science communities. We are responsible for driving awareness of BC Platforms brand, offerings and positioning BC Platforms as trusted advisor in the industry. Our marketing strategy is heavily grounded in highly targeted account based marketing, value adding high quality content, and a wide array of digital tools and agile approaches to drive growth